About Robert Withers

With over 30 years in the ever-evolving world of real estate finance, I’ve built, bought, merged, and sold mortgage companies - each move rooted in one simple truth: success comes from relationships, not transactions.

I began my career on the front lines as a loan originator, knocking on doors and cold-calling leads. Along the way, I built sales teams responsible for closing hundreds of millions in residential and commercial real estate loans.

Today, I advise professionals, executive leaders, and organizations on how to unlock their full potential through financing strategy, sales leadership, and business performance coaching.

I don’t believe in sales management — I believe in Sales Leadership. Hire the right people, give them what they need, and inspire them to greatness. 

Salespeople don’t want to be managed — they want to be led, challenged, and part of something meaningful !

This philosophy drives everything we do and consistently transforms organizations.

On a personal note, I’m a father of four and a grandfather. I bring the same sense of integrity, responsibility, and long-term vision to every client engagement.

Background & Credentials

• 30+ years in real estate finance and capital markets
• Founded, acquired, merged, and sold multiple mortgage banking and brokerage firms
• Served as Chief Sales Leader in every company I’ve owned, developing sales leaders and scaling teams through market cycles
• Creator of a proven 10-Step Sales Training System and an advanced 6-Month Masterclass for Sales Executives
• Experienced keynote speaker, trainer, and Sales Performance Coaching specializing in sales leadership, growth strategy, and mindset development

Industries Served

• Community & Regional Banking
• Residential & Commercial Lending & Mortgage Brokerage Companys
• Financial Services Sales & Business Development Teams
• Real Estate Development & Investment organizations

My Philosophy

Sales isn’t about closing deals — it’s about developing mutually beneficial relationships.

In today’s market, real estate finance professionals and business leaders need to be more than transaction facilitators — they need to be trusted advisors and dynamic leaders.

My work focuses on helping professionals, executive teams, and organizations operate at a higher level, cultivate leadership-driven sales cultures, and navigate high-stakes financial decisions with confidence.

Consulting & Services

Strategic advisory and executive coaching services designed for real estate finance professionals, business owners, and financial services firms ready to scale smarter, lead stronger, and outperform their markets.

• Sales & Marketing Strategy
  Lead generation systems, CRM optimization, sales process development, and go-to-market execution plans.

 

• Sales Team Development
  Recruitment strategy, sales coaching, KPI frameworks, and leadership development programs designed to elevate team performance.

 

• Executive Sales Leadership & Performance Coaching One-on-one and team coaching engagements for business owners, sales leaders, and top producers looking to sharpen leadership skills, elevate performance, and build resilient, high-performance cultures.
• Focus areas include:
  • • • Leadership Mindset and executive presence
      • Decision-making under pressure
      • Sales leadership through market adversity
      • Personal performance optimization for C-suite and senior sales executives

   

• Keynote & Group Speaking Engagements  Available for select conferences, industry events, leadership retreats, and sales meetings. Popular topics include
  • Sales Growth Strategies for Residential and  Commercial Finance Teams
  • Sales Leadership in Real Estate Finance
  • Leading Sales Teams Through High-Stakes Transactions
  • Mindset Mastery for Sales and Business Leaders

Let's Connect

If you’re ready to elevate your business, master your market, and lead with confidence — let’s schedule a call !