
WE DEVELOP TOP-TIER MORTGAGE PROFESSIONALS
Bob is the coauthor of the Mortgage1 Learning System. His expertise in the area of sales management,
sales performance and public speaking has helped
increase business for his clients through his customized
consulting, seminars, speeches, assessments and educational
materials for over 30 years. Bob is the author of several
best-selling books on sales culture and sales performance.
T arget the Prospects You Need and Want
and Who Need and Want You
O pen the Sales Process the Right Way
P erform an In-depth Needs Analysis
T ailor Individualized, Value-added Solutions
I nvest Time to Negotiate a Win-Win Outcome
E nter into an Agreement and Closing the Sale
R einforce the Relationship through Follow Up
and Communication
The Top-Tier Sales Learning Process introduces a consultative sales
approach that high-performing sales professionals and sales
managers can use to take a giant leap forward. This system is
not a gimmick that people learn about and forget; it helps sales
professionals improve sales success and develop the Top-Tier sales skills that are needed to excel in the marketplace!
We will focus on:
• Building relationships that lead to repeat and
referral business.
• Developing habits and behaviors to reach the top
in the mortgage business.
• Developing a high performing sales team.
• Distinguishing yourself from the rest of the pack.

*This process is uniquely tailored to the needs of the mortgage industry. Seven modules take the sales professional
through a step-by-step progression designed to teach participants how to increase sales and develop long-term client
relationships that lead to repeat business and referrals for new business.
TOP-TIER SALES SKILLS ASSESSMENT
From this assessment, you will score your strengths and
weakness from a Top-Tier sales skill standpoint. You will develop
insight into how to use your strengths more effectively
and set goals to develop in areas that need improvement.